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Four Tips For “Spring Cleaning” Your Social Media Accounts
Though it may not feel like it yet, spring is (technically) in the air and if you are anything like me, you can’t wait to say farewell to this lengthy winter we’ve had. As we prepare to pack away coats...
View ArticleUsing Analytics to Drive Your Public Relations Strategy
Public relations is often viewed as a “brand building” exercise – one that can’t necessarily be measured clearly in numbers. To some extent, that’s true. It’s not always easy to quantify the effect an...
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Twitter Introduces Organic Tweet Analytics
This week, Twitter announced an analytics dashboard specifically for organic tweets. There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card...
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